About the Project
Cafe Cuba offers a fresh taste, one that brings together coffee and fizz. The brand has already managed to create a loyal following amongst those who have tried it. The task is - how do we get more people to give it a try?
Cafe Cuba is not aimed at the purists or people who are closed to new ideas. It is aimed at an audience who seek new & interesting things. This would mean a lot of younger audience but it can also include others who have a similar mindset.
Celebrate the magic that happens when great ideas collide. At the core of Cafe Cuba it is a belief - incredible things are born when good ideas are mixed together. Bring alive this believe. Demonstrate the power of mixing ideas & put Cafe Cuba at the center of it all.
The idea - The Magic That Happens When Great Ideas Collide, is the focus and not the brand but the connect with the brand should be intuitively and simply established. Cafe Cuba should be seen as championing the thought.
