D-Suite
A super app for enterprise [NDA]
Role:
Sr. Product Designer
Project
D-Suite
Year:
2024-2025
Overview of my role
As a Senior UX Designer, I have led work on a platform that helps manage both dealer management and customer 360 for MATTER, including designing an app to enable certain bike services and after-sale support. By translating complex business requirements into intuitive, user-centric experiences, I have directly contributed to increased user engagement and operational efficiency. My work has bridged the gap between user needs and technical feasibility through close collaboration with digital technology teams, expanding my expertise beyond traditional design boundaries.
Projects
About the Project
Our proprietary sales ecosystem empowers field executives with a comprehensive suite of customer acquisition and relationship management tools. This integrated platform streamlines the entire sales journey—from lead generation and prospect qualification to customer profiling and relationship nurturing—ultimately facilitating successful conversions.
Problem
Sales executives struggle to convert prospects efficiently due to fragmented customer information across multiple systems, creating inefficiencies and missed opportunities throughout the customer journey. Without an integrated platform providing a comprehensive view of customer interactions and preferences, sales teams waste valuable time on manual data management rather than building relationships and closing deals.
Solution
Our in-house sales module solves this by integrating lead management, customer 360 data, and nurturing tools into a single platform, enabling sales executives to efficiently track prospects from initial contact to purchase without switching between systems.
About the Project
Our enterprise-grade platform serves both operational staff and system administrators, providing critical post-production functionality in manufacturing facilities. The application activates and manages cloud-based services for newly manufactured motorcycles, while simultaneously displaying complete error histories. This enables technical personnel to implement immediate corrective actions and maintain optimal product performance through an intuitive interface that streamlines complex workflows
About the Project
The Self-Check-In Kiosk is an integral component of the sales ecosystem, designed to enhance customer autonomy within Experience Centers and dealerships. It enables visitors to independently explore the space without the need for direct assistance from a sales executive. Through the kiosk, customers can seamlessly check in, access detailed product specifications, engage with the vehicle configurator, and even complete the booking process—empowering them to navigate their purchase journey at their own pace.
Takeaways
As a Senior UX Designer at MATTER, my work on the dealer management and customer 360 platform represents significant professional growth beyond traditional design boundaries. By successfully translating complex business requirements into intuitive user experiences and creating an app for bike services and after-sale support, I've demonstrated a valuable ability to balance business objectives with user needs. My close collaboration with digital technology and service design teams has enhanced my cross-functional expertise, teaching me how to effectively bridge technical feasibility with user-centered design principles. The measurable impact of my work—increased user engagement and operational efficiency—underscores my ability to deliver solutions that create tangible business value while addressing real user needs in a comprehensive super app ecosystem.